Procedia Social and Behavioral Sciences †MyAssignmenthelp.com

Question: Discuss about the Procedia Social and Behavioral Sciences. Answer: Introduction: Ansoff matrix is one of the most popular business tools used by the business organizations. This tool is mainly used by the business organizations in order to identify different possible alternatives for future growth. According to this matrix, there are mainly four options available for the business organizations to enhance their future growth. The first element is the market development (Hussain et al. 2013). This strategy refers to the concept of entering in new market with the existing products or services portfolio. Thus, the market size for the organization will get increased for their existing offerings. The next element is the market penetration. According to this strategy, business organizations can further penetrate in their existing market with their existing offerings. Thus, the cost of developing business will be lower in this case. Penetrating in the existing market with the existing offerings can be initiated by offering same products in different variants, type and di fferent price levels. The next element is the product development. According to this strategy, organizations can develop new products or services for their existing markets in order to increase the different customer segments. The more will be the product development, the larger will be the target customer segment in the existing market. The last element is diversification. This is the most radical strategy in the Ansoff matrix. According to this strategy, business organizations can enter in new business line by offering different services and products in new countries. This strategy will also be the most expensive and risky strategies among all the elements of Ansoff matrix. Top education institute is the one of the leading educational institutes in Australia. They offer learning streams in law and management. Anosff matrix can be applicable in their business operation (www.top.edu.au 2018). According to the first element of the matrix, they can have more branches across Australia and in some other countries along with offering law and management streams. This will help them to have more students for their existing market and will increase their market. Initiation of the product development strategy will enable them to offer learning streams other than the law and management in the Australian market. This will help them to have more diverse students in their existing market by developing new services. With the help of the market penetration strategy, Top education institute can have different fast track and crash courses that can be offered in lower fees. This will enable them to have more market penetration by targeting customers across every income lev el. Initiation of the market diversification strategy will enable them to have more scattered business risks. They can initiate schools and medical institutes in different regions. This will reduce their dependency on education institute. Thus, Ansoff matrix can help them in having different probable strategies for their future sustainability. Porter generic strategies Porter generic strategies are used by the business organizations in order to generate competitive advantages in their business operation. According to this theory, there are three main strategies that can be used by the business operation in order to have competitive advantages in the market (Tanwar 2013). One of the major strategies is the cost leadership. According to this strategy, cost leadership will help the business organizations to have more profitability in their business operation along with having the ability to offer their offerings in lower costs. The next strategy is the differentiation strategy. According to this strategy, it is important for the business organizations to have distinctive business and marketing approach in order to have more attractiveness in the market. The last strategy is the market focus, which refers to the niche marketing strategy. Estia health care is the leading aged health care service providers in the Australian region (Estia Health 2018). They specialize and expertise in providing health and personal care for the aged people. However, with the increase in competition, they are having the need of gaining competitive advantages in order to stay ahead. In this case, porter generic strategies will help them to gain the competitive advantages. Initiation of the cost leadership strategy will help them to offer their services in lowest price in the market. This also enables them to design their internal business approach in accordance to the cost leadership strategy. This will also help them in reducing their cost of operation in order to have cost leadership in the market. Estia health care already offers services in different price levels including the lower range segments. Thus, it is helping them to stay ahead from their competitors. Initiation of the differentiation strategy will help Estia health care to have distinctive approach in the market. This strategy helps them to determine the strengths of their competitors and design their business approaches accordingly. As per the reports, Estia offer more diverse services compared to their competitors including enhanced wellbeing and lifestyle and customized services. This helps them to have added preferences among their target customers maintaining differentiated brand image in the market. The last strategy of market focus also helps them in meeting the requirement of their target customers effectively. The target customers for Estia health care are the older aged people who can afford luxurious health and personal care services. Thus, focusing only on this target market enables Estia health care to have their business approach according to the need and preferences of the target customers. This enhances the added level of satisfaction among the target customers. Blue ocean strategy Blue ocean strategy refers to the importance for the contemporary business organizations in having effective strategic moves to create unlimited possibilities in the market (Rebon et al. 2015). This is important in the current business scenario due to the reason that competition is higher in the present and major business organizations have to operate in lower profitability. On the other hand, with the initiation of the blue ocean strategy, organizations can open up new business potentialities with having no or few competition by the means of new innovating ideas. This strategy is mainly used by the business organizations in order to have new potential market opportunities to cater to untapped and new markets. Think child care is the leading child care centers in Australia (Thinkchildcare.com.au 2018). However, currently they are operating in the red ocean market due to the fact that there are number of child care centers in Australia. Thus, initiation of the blue ocean strategy will help them to identify the new business opportunities in relation to their existing business. For instance, think childcare centre can have online support systems apart from their existing system. According to the criterion of blue ocean strategy, the business approach of the organizations should have unique and distinctive practices in place. Thus, in the case of the Think child care centre, initiation of the online support system will be one of a kind service in the market and it will help them to have a completely new potential market. Thus, initiation of the blue ocean strategy helps the business organizations to identify the potential market opportunities where still there is no competition will get emerged. Blue ocean strategy also lays the way for initiating innovation in the organization. The more will be the innovative approaches, the more will be the effectiveness of the blue ocean strategy. Reference Estia Health. (2018).www.estiahealth.com.au. [online] Available at: https://www.estiahealth.com.au/who-is-estia-health/about-us [Accessed 16 Apr. 2018]. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and growth-an interactive triangle.Management and Administrative Sciences Review,2(2), pp.196-206. Rebn, F., Ocariz, G., Gerrikagoitia, J.K. and Alzua-Sorzabal, A., 2015. Discovering insights within a blue ocean based on business intelligence.Procedia-Social and Behavioral Sciences,175, pp.66-74. Tanwar, R., 2013. Porters generic competitive strategies.Journal of business and management,15(1), pp.11-17. Thinkchildcare.com.au. (2018).www.thinkchildcare.com.au. [online] Available at: https://www.thinkchildcare.com.au/about [Accessed 16 Apr. 2018]. www.top.edu.au. (2018).www.top.edu.au. [online] Available at: https://www.top.edu.au/about-us. Procedia Social and Behavioral Sciences – MyAssignmenthelp.com Question: Discuss about the Procedia Social and Behavioral Sciences. Answer: Introduction: Building an e-commerce presence E-commerce is considered as the most important tool that is generally utilized by the business organizations in order to improve both the business as well as market value of the organizations. For example, the wall street journal is generally preferred in order to analyze the value of E-commerce within the competitive market place. The business organizations identify various segments of market and have identified two different marketing models, which creates impact on the processes of the business. The models helps in identifying important as well as effective segment that is both introduced as well as involved with the measures of E-commerce in order to manage various competitive measures. It is analyzed that the targeted audiences are generally attracted with the help of various functional demographics, purchasing patterns, life style as well as advertisement concern from each of the individual within the proper competitive websites. Both the functional areas as well as demographic s are generally helpful in classifying the various sections of the marketplace. Business organizations mainly involve in identifying the various target markets and they mainly focus in context to identification of SWOT measures as well as on proper timeline that is related with the milestone. It is analyzed that there are generally sections that needs various types of functional investments blocks for constructing the E-commerce site. This sections generally include Web start up building ($250000 to $50000), website building (up to $5000) as well as site building procedure for large corporate. It is very much clear that constructing as well as managing the site of E-commerce is considered as one of the most expensive measure for a business organization in context to various function as well as important development areas. The E-commerce application presence is generally evaluated in context to various functional areas within both the social media as well as development of mobile web site with respect to different goals as well as objectives of the organization. The site building procedure generally includes various concepts which helps in reflecting that efficiency measurement in context to software as well as hardware, website efficiency design, proper telecommunication measures as well as different approaches of website. Life cycle of system development is considered generally considered in order to manage both the implementation procedure as well as functionalities of e-commerce website within various organizations. The system designing procedure that is present within the implementation process of e-commerce website generally comprises of two significant cases, which include both the physical designs as well as logical designs. These concepts are generally managed in context to various relations with both the physical as well as functional resources that is generally involved in the procedure of implementing the website. It is analyzed that the last two act ivities for implementing the E-commerce website include designing as well as testing procedure. In order to manage development of e-commerce website, it is identified that there are mainly three types of architecture tiers, which further helps in creating both business values as well as functional assessments. It is identified that there is proper website management tool that is used in creating the e-commerce site effectively. In addition to this, the procedure utilizes both the third party software as well as web server for managing the advance services properly. If the hardware aspect of the site is considered then both the functionality as well as capability is the most important propriety for the organizational heads. On the other hand, for making the presentation of the site better, personalization tools are utilized. Both the functional stages as well as software platforms helps in deciding the accessibility as well as functionality of the site. Portfolio for week 4 Ecommerce payment and security system Security issues is considered one of the significant aspect that is mainly required for managing various significant approach of development of functional elements that are mainly incorporated within the structure of e-commerce site. Additionally, appropriate pressure is created on the implementation as well as development of website with the help of functionalities as well as security measures. It is analyzed that if load on the website enhances then the site become slower that creates problem in operating the website. The various types of security issues are generally introduced with the help of cybercriminals as well as with the help of people who are associated with cyber attacks. The people who help in introducing security risks are basically the persons who utilizes both internet as well as other important technological advancements. The key elements which are useful in raising security threats include client, server as well as communication pipelines. In addition to this, the re are numerous important threats that are present in the environment of the E-commerce which are worms, viruses and more. The most important security threats that can occur during the implementation of E-commerce site are phishing, cyber vandalism, unwanted programs as well as hacking. For example, an Ashley data breach, which is, creates an impact on the various aspects of data breaches as well as functional areas within the business organization. In context to development perspective, various types of issues like sniffing, spam attacks as well as frauds are considered as security issues. Additionally, there are number of important solutions that are mainly helpful in mitigating the issues that are related with functional misplacements in order to manage various types of security threats within both the organization as well as functional projects. The security measures include cryptography, proper implementation plan for proper security channel, and network protection for both cli ents as well as servers. These measures are very much important in resolving the security issues. Public cryptography generally includes key steps that are required for developing important approaches that helpful in managing the architecture of the system properly. Therefore, the various aspects of security issues must be managed properly with respect to important security, ensures. It is analyzed that for managing the development of both the messages as well as functional activities, both the encryption as well as decryption is utilized. It is identified that this types of encryption procedure does not utilize same key for decrypting the texts during the retrieval procedure of the messages. Additionally, proper digital certifications as well as public key infrastructures must be properly managed in context to various security measures that is generally taken into account for securing both the functional data as well as messages, which are involved within the infrastructure network of the business organization. In contrast with this, it is analyzed that the format of PKI are not able to provide proper security measures for insider threats as well as for the employees private keys within the organization. This architecture of the system does not help in providing proper security to the computer as well as individual machines. Portfolio for Week 5 E-commerce business strategies Business model is considered as one of the significant aspect that can be utilized in the system architecture of the business organization. It is identified that the business model generally comprises of various concepts as well as aspects which are very much necessary for managing various functional features as well as strategies of operation in context to the organizational goals as well as objectives. Additionally, one of the business models generally comprises of business plan and it is considered that its results are very much important in order to manage the development of E-commerce site for achieving the goals as well as objectives of the organization effectively. This goals as well as objectives of the organization in context to various colloquial measures are very much important for managing the various importance of the specific application. The business model also comprises of business elements, which are generally the signature steps for attending various functional blo cks of the e-commerce model in context to the various goals as well as objectives. This includes revenue model, organizational development as well as value proposition. Market opportunities are considered as one of the important aspect for the functional model of e-commerce site. It is analyzed that market opportunities can be measured with the help of the market space as well as opportunities from realistic market, which further helps in defining the boundary of expansion. Additionally, it is identified that the environment of competitive business is very much important for understanding the market of competitive environment in order to manage the development of E-commerce website properly as well as effectively in context to various functional objectives as well as goals of the business organization.. E-commerce model of business is mainly concerned about different strategies of marketing for selection procedure like much other organization. The marketing strategy helps in managin g both the functional as well as important approaches as well as objectives of an organization, which are helpful in resolving the problems and also assists in implementing the activities of E-commerce properly within the business organization.. The various types of products as well as promotions are entirely dependent on the interests of the users as well as on the choices, which are generally evolved for improving the compliances of E-commerce. Additionally, the perspective of organizational development is entirely needed in order to manage the E-business model development as well as for managing the various applications of E-commerce within the organization in order to achieve significant objectives as well functional measures. It is analyzed that within the infrastructure of the organization, categorization of e-commerce is incorporated. It assists in managing various types of development of functional blockages as well as various areas of developments. There rae various types o f business model that includes community providers, service providers as well as E-trailer which mainly falls under the B2C business model tat helps in enhancing the overall functionalities of the E-commerce business with respect to various organizational objectives as well as different areas of development. It is analyzed that the applications of E-commerce uses B2B business model which include e-distribution, exchange as well as industrial network. Portfolio for Week 6 E-commerce marketing and advertising E-commerce is considered as one of the important concept that generally helps in managing various technological advancements that need proper participation of the various stakeholders as well as users. Therefore, advertising is considered as one of the important aspect of development of e-commerce applications. In this way, the commercials are considered as a successful formative idea for E-commerce applications. Advertisements are considered as one of the effective concept for making proper decision, which cannot mislead the clients as well as other useful zones of business process. It is analyzed that about 75% of the US subjects have received web advancements for their every day utilizations. Conversely, with these truths, these advertisements are subject to the shopper practices included or consolidated for dealing with the critical goals behind the advancement of E-business applications. Customer conduct is dissected by breaking down the five phases of buyer basic leadership exa mples and procedures. These are requirements, look for assessment of choices, real buy basic leadership procedures and post buying contracts with firms. These viewpoints are expounded and considered for overseeing critical advancement for framework design inside association concerning the practical phases of E-business site building forms. The purchaser basic leadership procedures are overseen and engaged concerning supporting groups required inside the authoritative structure of any considered association. In addition, the online customer conduct is concerned and considered for overseeing shopping encounters and reactions of person that gives advantages to the authoritative points and targets in dealing with the internet business website building forms and utilitarian regions of the association. Offers and noteworthy advertisements about various zones of operations and practical pieces requires inside the advancement zones of any association is mainly created with deference to the shopper decisions and sight of interests. Trust building and other conceivable arrangement distinguishing proof will be dealt as for practical squares of the E-commerce business forms. Conversely, with these truths, the majority of the associations need to fuse new key advancements and utilitarian favorable circumstances over various business forms keeping in mind the end goal to deal with the formative part of authoritative destinations and objectives. There are different apparatuses and useful components that are used for overseeing web promoting and compelling consequences of web advertising forms that outcomes into the advancement of web based business website constructing forms that helps the association in giving powerful measures inside the authoritative structure of any association. Multi channel advertising arrangement is successful in working different useful exercises of versatile promoting and other conceivable answers for individual those are included inside the design improvement of hierarchical brand an incentive concerning their destinations and objectives required inside the association. Portfolio for Week 7 Social, mobile and local marketing It is analyzed that promoting the three Social, mobile and local marketing is vital for dealing with the potential effects and functional zones of advancement of E-business sites and applications. Additionally, the various applications of E-commerce are generally managed with the help of various fundamental aspects of the organization. The introduction of social, local marketing as well as mobile marketing helps in identifying various concepts, which are related with various objectives of the organization. Moreover, the effect of advanced cells and tables are made do concerning social and nearby requests of versatile administrations inside considered promoting fragments and other aggressive commercial centers. Social promoting process incorporates the distinguishing proof of social needs of the online business webpage clients concerning their utilitarian and operational goals. From now on, the most essential and noteworthy players required inside social showcasing patterns and practi cal ranges of this promoting are Facebook, Twitter, LinkedIn and so on. Furthermore, the social promoting illustration is picked as Facebook that offers the accompanying showcasing devices for dealing with their practical targets: Like catch, Brand pages, versatile advertisements and Facebook trade and so on. Facebook utilizes Facebook page experiences and different examination instruments for measuring the advertising comes about included inside the critical territories of interests. Twitter advertising process incorporates the examination of useful partners and their particular showcasing apparatuses, for example, advanced tweets, advanced patterns and enhancement of tweets and reactions gathered from various surveys and utilitarian reactions of people inside this specific web-based social networking website. In spite of the fact that these social promoting destinations are rolling out noteworthy improvements that bring successful measures inside associations and web based busines s locales, however there are a few inconveniences of the social advertising patterns. These are as per the following: loss of controls. The considered snappy reactions coming through social promoting destinations and web new businesses gives viable and unsafe assaults and measures that offers the associations and informal communication locales impactful circumstances to be trailed by them. Portfolio for week 8 E-commerce retailing as well as services It is analyzed that online retail as wella s services helps in providing proper solutions for managing various procedures of e-commerce business within the organizations. Additionally, retail mobile commerce is expanding various business procedures as well as processes in context to the social media network and with the website of the e-commerce. Importance of developmental aspects includes strategic planning and trending goods, which helps in attracting more number of customers with respect to the different functions as well as choices. It is identified that all the steps are helpful to both the e-commerce website as well as to the organization for adding appropriate value to the brand of the organization in order to achieve goals as well as objectives of the organization. There are mainly seven categories or segments, which are included in the retail industry. Additionally, the main vision of the organization is to minimize the expenses that are required in the processes of busines s. This reductions of expenditure helps in minimizing the entire cost utilization, which is involved within the system architecture of the business organization. It is analyzed that online retail sector are one of the smallest retail industry. Although the involvement of the retail industry helps in managing various architectures of the system as well as various process of organization in order to enhance the brand value of the organization. Additionally 75% of the users of business are generally utilizing the measure in order to accumulate various types of benefits that assists in arranging funds from the competitive target market of the organization. Bibliography Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Campbell, D.E., Wells, J.D. and Valacich, J.S., 2013. 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Maity, M. and Dass, M., 2014. Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store.Decision Support Systems,61, pp.34-46. Rahayu, R. and Day, J., 2015. Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia.Procedia-Social and Behavioral Sciences,195, pp.142-150.